Fire Is Gold

Privacy Policy

The following is applicable for all Festivals in 2021 organised by Atmosphere Architects BVBA: Fire is Gold, elrow Town Antwerp, WECANDANCE.

1. General

ATMOSPHERE ARCHITECTS, as well as her affiliates, process personal data in connection with their activities.

Personal data is to be understood to mean all information about an identified or identifiable person.

Processing must be interpreted broadly and is an operation or a series of operations relating to personal data or a set of personal data, whether or not this processing is carried out via automated processes, such as collecting, recording, establishing, structuring, storing, processing or changing, requesting, consulting, using personal data that has been made available by means of forwarding, distributing or otherwise aligning or combining, protecting, erasing or destroying data.

Since ATMOSPHERE ARCHITECTS and its affiliates value and respect the privacy and security of personal data, this personal data will be processed solely in accordance with (i) Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), better known as the General Data Protection Regulation (GDPR), as well as (ii) all applicable national regulations.

The current privacy policy aims to provide you with transparent information regarding:

  1. The controller of your personal data
  2. The purposes for which your personal data is processed
  3. The period for which the personal data will be stored
  4. Your rights with respect to this processing
  5. Our obligations with respect to this processing
  6. Cookies

2. The controller of your personal data

BVBA ATMOSPHERE ARCHITECTS, registered with the Crossroads Bank for Enterprises under the number 0645.942.103, with its registered office at 2020 Antwerp, Beukenlaan 12, is the controller of your personal data.

This means ATMOSPHERE ARCHITECTS is responsible for determining the purposes and means of processing of personal data.

ATMOSPHERE ARCHITECTS does this in its capacity as a company (or parent company of a company) with which you have a (direct or indirect) contractual relationship as a customer or supplier, or visitor to the website.

3. The purposes for which your personal data is processed

How? ATMOSPHERE ARCHITECTS collects personal data through (i) contracts that connect you to us (directly or indirectly), (ii) voluntary disclosure thereof by the person concerned (whether or not through contact forms), (iii) commercial activities in which you participate, (iv) the use of our website and social media (containing the related technologies, such as cookies), or (v) by visiting one of the festivals it organises.

What? The personal data collected by ATMOSPHERE ARCHITECTS includes (i) personal identification information, (ii) electronic identification data, (iii) financial identification data, (iii) personal particulars, and (iv) image recordings.

Why? The personal data is gathered and processed by ATMOSPHERE ARCHITECTS for a specific purpose. The purposes for which personal data is processed by ATMOSPHERE ARCHITECTS includes: (I) to implement the agreements entered into with one or more of its subsidiaries, (ii) to comply with applicable legal obligations, (iii) for security reasons, (iv) for marketing purposes (which you always can deny), (v) to improve our services, (vi) for promotional purposes, (vii) to combat fraud, and (viii) to manage your account on our website.

Consequences of not providing personal data? The provision of personal data is a prerequisite to enter into an agreement. Failing to provide your personal identification data will result in no access being provided to the festival site.

3. The period for which the personal data will be stored

Your personal data is kept for as long as necessary to achieve the purpose for which it was collected, in line with the legal, regulatory and internal requirements in this regard, and no longer than 5 years. Current provision obviously does not affect your rights as shown below in sub. 5.

4. Your rights concerning this processing

Right to withdraw consent: You always have the right to withdraw your consent as described in sub. 6. Obviously this does not affect the legality of processing before this withdrawal.

Right to review: You always have the right to obtain information from ATMOSPHERE ARCHITECTS about whether or not your personal data is processed, as well as to gain access to your personal data.

Right to rectification: You always have the right to gain immediate access to your personal data from ATMOSPHERE ARCHITECTS in order to rectify mistakes.

Right of data erasure: You have the right to have your personal data deleted without unreasonable delay from ATMOSPHERE ARCHITECTS in case of the following: (i) the personal data is no longer required for the purposes for which it was collected, (ii) the consent on which the processing is based has been withdrawn; (iii) the data subject objects to the processing due to a general or legitimate interest justification, or pertaining to direct marketing, (iv) the personal data has been processed unlawfully, (v) the personal data must be deleted in order to comply with a legal obligation, (vi) the data has been obtained in connection with an offer of services from the information society to a child.

Right to limit processing: In a limited number of listed situations, you also have the right to limit the processing, including: (i) when the accuracy of the personal data is disputed by the data subject during a period that enables the controller to verify the accuracy of the personal data, (ii) when the processing is unlawful and the data subject objects to the deletion of the personal data, (iii) when ATMOSPHERE ARCHITECTS no longer needs the personal data for processing purposes, but the data subject needs it for the establishment, exercise or substantiation of a legal claim, (iv) when the data subject has objected to the processing.

Right to transferability of data: Under certain circumstances, you have the right to obtain your personal data in a structured, standard and machine-readable format, and to transfer it to another controller.

Right to resist marketing objectives: You have the right to oppose the use of your personal data at all times for direct marketing purposes.

6. Our obligations with respect to this processing

Principles of processing: ATMOSPHERE ARCHITETS will always process personal data via the following principles: (i) in a manner that is lawful, proper, and transparent with regard to the data subject, (ii) for specified, explicit and legitimate purposes, (iii) in a relevant way and limited to what is necessary for the purposes for which the data is intended; (iv) the data will be accurate and, if necessary, updated, (v) the data will be kept in a format that makes it no longer possible to identify the data subject other than for the purposes for which the personal data has been processed, (vi) all appropriate technical or organisational measures will be taken to ensure the personal data is processed in such a way as to ensure adequate security and that it is protected against unauthorised or unlawful processing and against unintentional loss, destruction or damage.

Legality of processing: ATMOSPHERE ARCHITECTS is only entitled to process personal data if one of the following conditions is met: (i) the person concerned has expressly given consent, (ii) the processing is necessary for the implementation of an agreement to which the party concerned is a party, (iii) the processing is part of a legal obligation of the controller, (iv) the processing is necessary to protect the vital interests of the data subject or of another natural person, (v) the processing is necessary for the fulfilment of a general interest task or a task in the exercise of official authority, or (vi) the processing is necessary for the representation of the legitimate interests of the controller (except when the interests of the data subject would be more important).

Sharing of personal data: Within the ATMOSPHERE ARCHITECTS group, your personal data is only accessible to employees who must have access to this personal data in the context of carrying out their work. These employees are bound by strict internal rules regarding the processing of personal data. When ATMOSPHERE ARCHITECTS relies on external parties for the purpose of processing personal data, only parties that provide sufficient guarantees to ensure the processing complies with the legal requirements and guarantees the rights of the data subject will be relied upon. Your personal data can be transferred to the following categories of recipients: IT suppliers, consultants, marketing companies, SAAS companies

7. Finally

Current privacy policy can always be amended in the future, with notification of future changes or modifications always being provided in advance.

We have tried to be transparent in the way we have described your rights and the obligations of ATMOSPHERE ARCHITECTS in the context of the processing personal data. However, if there are still uncertainties, you would like further information, or if you have any questions, we will gladly provide further assistance.

To contact us, or to exercise one of your data protection rights, send an e-mail to or a letter to the BVBA Atmosphere Architects FAO privacy controller, Beukenlaan 12, 2020 Antwerp. When you exercise your rights, your letter or e-mail must be accompanied by a copy of your identity card or passport so that your identity can be verified.

If you have complaints and/or suggestions concerning how we handle your personal data, please let us know. ATMOSPHERE ARCHITECTS is committed to upholding your rights. In addition, we would like to inform you that you always have the right to file a complaint with the supervisory authority, namely the DPA.

If you are not satisfied with the way we process your personal data, you can inform us about this and you have the right to file a complaint with the supervisory authority responsible for the protection of personal data.


Covid-19 Update


These have been challenging times for all of us, but the safety of our crew, artists and especially you are key. This is why we decided to postpone FIRE IS GOLD to 4 September 2021.

We will miss you this summer, but we can’t wait to show you what we have in store for #FIG21. We will keep the fire burning with a festival experience you won’t forget.

Of course, all tickets will stay valid for next year and you can find all the info & possibilities regarding your ticket below.

Light the fire in your heart and go for gold

Take Care, stay healthy & stay strong! 🖤


When will FIRE IS GOLD take place?

FIRE IS GOLD will take place on 4 September 2021.

Will the line-up be the same?

We are in contact with our stage hosts & artists to discuss programming for 2021. We will launch the full line-up in March 2021.

What do I need to do if I already bought a ticket?

All tickets purchased will automatically be valid for next year or our edition in 2022, you don’t need to do anything, just safely store your tickets so you don’t lose them.

I bought my ticket on Ticketswap.

Tickets purchased on Ticketswap also remain valid for next year.

I won a ticket through a contest or giveaway.

If you won tickets and you already received them; you can just use them to enter the festival next year. If you didn’t receive them yet, you can request your ticket as from February 2021 at Please note that you will have to show prove of winning a contest.

I already purchased Flames, a camping, a bus or a parking ticket

Everything you purchased in our ticket shop will automatically be valid for next year’s edition.Flames: we use flames as currency to pay for food and drinks at the festival. Your flames are connected to your ticket, so when your ticket is scanned next year, your flames will automatically be charged onto your bracelet.

I’m a FIG Ambassador (Verve) and want to know what will happen with my rewards

We love having you as our FIG ambassador! We’re still working on a solution together with Verve but your points will be valid for next year’s program, prices and rewards will have the same value. More info will be shared on the ambassador page.

I really can’t make it to FIRE IS GOLD 2021/2022

That’s too bad but we understand. You can always sell your ticket to a friend or on Ticketswap. That way you’re helping to ensure the survival of FIRE IS GOLD festival. If you want a refund for your ticket, you can ask for it after FIRE IS GOLD 2021 took place by sending an email to Please note that you need a valid reason to why you can’t join our festival in 2021 of 2022. We discussed this process with the Belgian festival scene to be able to ensure that all of us can keep organizing amazing events in the future. We count on your understanding and goodwill, and we are really looking forward to welcome you in one of our next editions. For more information about this, please check