Fire Is Gold

Cookie Policy

Cookie policy of ATMOSPHERE ARCHITECTS bvba

Atmosphere Architects uses cookies, as well as such other technologies as JavaScript and web beacons, on its web shop and on other related sites. Because we want to guarantee your privacy and to improve the user friendliness of our web shop during your visit(s), we feel it is important that you know how and why we use cookies. We will try to provide as much information as possible in the following text about the use of these technologies, including cookies, by Atmosphere Architects.

Who is responsible for processing your data?

Atmosphere Architects bvba, with company number 0645.942.103 with its registered office in Beukenlaan 12, 2020 Antwerp, is responsible for the processing of data as described in this cookie policy. The following websites and applications belong to Atmosphere Architects:

What Are cookies?

Cookies are small, simple text files that are stored by your computer or mobile device when you use our web shop.

What are the other technologies?

JavaScript and web beacons are standard internet technologies that, together with cookies, can collect system information (Java Scripts), store this information in small, simple text files (cookies), which can then be sent (web beacons).

Cookies and other technologies are used in virtually all existing websites and web shops.

Using cookies and other technologies, we can, for example, ensure that:

Third-party cookies

Third-party cookies are also placed on our website and web shop. The privacy and cookie policy of the company concerned shall apply for the use of cookies by other companies.

Which cookies do we use?

Functional cookies or necessary cookies

Functional cookies ensure our web shops work properly. For example, shopping cart and checkout functionalities.

Analytical cookies

We collect analytical cookies concerning the use of our web shop by users with the help of statistics from third parties. By measuring website usage, we can continue to improve our web shop for the benefit of our users.

Social media cookies from third parties

Social media cookies are cookies that enable the functionalities of social media sites. For example, the “Like” button on Facebook.

Advertising cookies

We place advertising cookies in our web shop. We also place advertising cookies on third-party websites. We can combine the information from these advertising cookies. We do this so that we can provide you with the most relevant offers based on your online surf, search and purchase behaviour. We also keep track of the advertisements you have seen with these advertising cookies.

Web shop recommendations, preferences and interest cookies

In addition, we combine your online surf, search and purchase behaviour to show you relevant offers and recommendations in our web shop that are based on your preferences.

Functional or necessary cookies

Functional or necessary cookies help the Atmosphere Architects festival web shops to work correctly. This means, for example:

Analytical cookies

We record and analyse how the web shop is used with the help of third-party analytical cookies. These statistics give us more insight into how often we are visited and how we can improve our web shop. This means we can constantly optimise the web shop experience.

The following data is stored (not an exhaustive list):

An example of how we use these cookies is as follows:

Social media cookies from third parties

How do social media cookies from third parties work?

Social media cookies are placed by the social media sites themselves. When you click a social media button on our websites, a social media cookie will be placed. The social media party can recognise your IP address when you share one of our web shop pages. In terms of the cookies placed by social media parties and the data they collect, we refer to the statements made by these parties on their websites. We recommend that you read the following privacy and cookie statements on a regular basis:

Advertising cookies

You can find our advertisements on third party websites. We use cookies to keep these promotions and advertisements relevant. The advertising cookies make it possible that:

Advertisement networks and media agencies serve as intermediaries for web shops and advertisers. The advertising cookies from these parties make it possible that:

For cookies placed by these parties for advertising purposes, we refer you to the statements on the websites of these parties. These statements change regularly so we recommend you read these privacy and cookie statements regularly. The following parties place cookies on our web shop:


Web shop recommendations, preferences and interests cookies

We have so many items in our store that we would like to help you find what you are looking for. For example, by pointing out items that may be of interest to you. This is, for example, based on your previous visits to our web shop, no matter what device you used. We look at your cookies and your IP address, as well as what you previously bought from us and your interests that we know as a result of asking you. Recommendations and interest cookies allow us to verify that you have seen certain products or offers, clicked on them, and if you have subsequently bought a specific product. This information can be combined to get a picture of your interests and preferences; the web shop can then be customised for you.

The interest cookies make it possible that:

Browser settings

If you do not want website cookies to be stored on your computer, you can change your browser settings. You get a warning before cookies are placed. You can also change your settings so that your browser refuses all cookies, or only cookies from third parties. You can delete cookies that have already been placed. Note, you will have to change the settings separately for each browser, device and computer you use. We would also like to point out that unfortunately, if you do not want to make use of cookies, we cannot guarantee our web shop will work properly. Some functionality of the web shop will be lost, or you may not even be able to see certain pages. Additionally, refusing cookies does not mean you will no longer see advertisements. The advertisements will simply not be suited to your interests and you will often see repeat advertisements. The method for changing your browser settings varies by browser. Click on one of the icons below to go directly to the manual related to your browser, or go to your browser's help function.

If you want to disable cookies from specific parties, this is possible through

Delete cookies

Delete cookies in Microsoft Edge:

Click on the Menu icon with 3 lines on the upper right of the screen. Click on the clock icon; this is the “History” tab. Click clear “All History”. You can now clear exactly what you want. In any case, click on “Cookies and stored website data” and click “Clear”. At the bottom you can choose to delete this data every time you close Microsoft Edge.

Delete cookies in Chrome:

Click on the icon with 3 lines on the upper right of the screen. Click on “Settings” > “Privacy and Security” > “Clear browsing data”. Ensure “Cookies and other site data” is checked. You can also specify how old the cookies should be. Choose “All”.

Delete cookies in Firefox:

Click on the icon with 3 lines on the upper right of the screen. Go to “Options” > “Privacy”. Click “Clear your recent history”. Under "Details", you can clear exactly what you want. Select “Cookies”. You can also specify how old the cookies should be. Choose “All”.

Delete cookies in Safari:

Click on “Safari” > “Preferences” on the left of the menu bar at the top. Select the “Privacy” tab at the top of the window. Then click on “Delete all website data”.

Delete cookies in Internet Explorer:

Click on the icon of a gearwheel on the upper right of the screen. Go to the “Security” menu > “Delete browser history”. You can now clear exactly what you want. Select “Cookies and website data”. Click on “Delete” at the bottom of the window.

The privacy policy of Atmosphere Architects

Personal data will also be processed as part of the use of cookies described above. You will find more information about how Atmosphere Architects handles your data in our privacy policy.

We will amend our declarations when our websites, web shop or regulations concerning cookies change. You can read the current version of this cookie policy at the bottom of the page of each of our websites by clicking on the link to the Atmosphere Architects cookie policy.


Covid-19 Update


These have been challenging times for all of us, but the safety of our crew, artists and especially you are key. This is why we decided to postpone FIRE IS GOLD to 4 September 2021.

We will miss you this summer, but we can’t wait to show you what we have in store for #FIG21. We will keep the fire burning with a festival experience you won’t forget.

Of course, all tickets will stay valid for next year and you can find all the info & possibilities regarding your ticket below.

Light the fire in your heart and go for gold

Take Care, stay healthy & stay strong! 🖤


When will FIRE IS GOLD take place?

FIRE IS GOLD will take place on 4 September 2021.

Will the line-up be the same?

We are in contact with our stage hosts & artists to discuss programming for 2021. We will launch the full line-up in March 2021.

What do I need to do if I already bought a ticket?

All tickets purchased will automatically be valid for next year or our edition in 2022, you don’t need to do anything, just safely store your tickets so you don’t lose them.

I bought my ticket on Ticketswap.

Tickets purchased on Ticketswap also remain valid for next year.

I won a ticket through a contest or giveaway.

If you won tickets and you already received them; you can just use them to enter the festival next year. If you didn’t receive them yet, you can request your ticket as from February 2021 at Please note that you will have to show prove of winning a contest.

I already purchased Flames, a camping, a bus or a parking ticket

Everything you purchased in our ticket shop will automatically be valid for next year’s edition.
Flames: we use flames as currency to pay for food and drinks at the festival. Your flames are connected to your ticket, so when your ticket is scanned next year, your flames will automatically be charged onto your bracelet.

I’m a FIG Ambassador (Verve) and want to know what will happen with my rewards

We love having you as our FIG ambassador! We’re still working on a solution together with Verve but your points will be valid for next year’s program, prices and rewards will have the same value. More info will be shared on the ambassador page.

I really can’t make it to FIRE IS GOLD 2021/2022

That’s too bad but we understand. You can always sell your ticket to a friend or on Ticketswap. That way you’re helping to ensure the survival of FIRE IS GOLD festival. If you want a refund for your ticket, you can ask for it after FIRE IS GOLD 2021 took place by sending an email to Please note that you need a valid reason to why you can’t join our festival in 2021 of 2022. We discussed this process with the Belgian festival scene to be able to ensure that all of us can keep organizing amazing events in the future. We count on your understanding and goodwill, and we are really looking forward to welcome you in one of our next editions. For more information about this, please check